Instagram is currently used by millions of people worldwide, and for a good reason: taking pictures and sharing them with your friends has never been easier! However, Instagram can be used in a very effective manner, not only for networking but for marketing purposes as well. If you have a business and you would like to promote it in the online environment, then this can be a great promotion tool. Having said that, here are 5 of the best ways to effectively use Instagram:
1. Hashtags Can Work Like Magic!
Twitter uses them, Instagram uses them and recently, Facebook has implemented hashtags as well. As a matter of fact, Instagram users interact mainly via hashtags, this is why you need to learn how to use them in your best interest. This aspect can be particularly useful for businesses who are looking for followers, as it allows them to make their content searchable and it will also trigger a viral effect that will benefit the business in the long run.
2. Photos And Videos Can Tell A Story
A photo can be worth a thousand words, and everybody knows that. Instagram is all about photos, but taking random photos will not take you very far, especially if you plan to use Instagram mainly for marketing purposes. One of the best, fastest and easiest ways to increase brand awareness and to boost sales is to post pictures of your product on a constant basis: they do not even have to be professional, they just need to highlight the main features and functions of the product in question and to appeal to the wide audience.
Same goes for videos: you can share videos with your employees in action, or you can make live product reviews. Regardless of your choice, videos and pictures are very likely to go viral, as people love media files more than text and they are likely to remember them over the years. If you own a new business and you want to make a name for yourself, then pictures and videos will surely come in handy!
People love freebies, discounts and all sorts of promotional offers, this is why you can never go wrong with a contest. A contest is a win-win: your customers will get a free product or service, while you get the chance to increase brand recognition. One great way to use Instagram for contests is to encourage people to share their own pictures of your product, and to reward the most suggestive or original picture. At the same time, you can use various tools that allow you to easily embed an Instagram feed or a hashtag feed into your website.
4. Keep Track Of Your Success
Tracking the success of your Instagram marketing campaign is essential. Fortunately, there are many comprehensive and user-friendly applications that allow you to track the customer growth, to see which are your most popular posts, to determine when is the right time to post content and so on. As irrelevant as these details may seem at first sight, they can actually make a difference.
5. Connect With Your User
Keeping in touch with your customers is important, especially for small and medium enterprises who have a limited target market. You can show your customers that you care about their feedback by simply replying to their comments or questions. This will not only attract user-generated content, but it will also improve credibility and increase the visibility of your business. Do not underestimate the power of your Instagram followers, as they can contribute to the success of your business!